3 Google Certifications That Every Blogger Should Do

Gone are the days when you can expect your blog to grow by being dormant.

The only way to have an edge with the rising competition in the blogging world is to know more about how things work.

Awaken the student inside you and take out a notebook and pen and get back to work

You don't have to own a blog to do these certifications but I believe that every blogger out there should do these in order to learn more

Also, since most of the organic traffic comes from Google, it is better to learn courses released by them to properly understand the dynamics of it which will help us make our blog more successful

Free Certifications For Bloggers 

I have compiled a list of certifications that I have personally completed and have benefited me a lot.

None of them will take a lot of time to complete, they are interesting and packed with a lot of knowledge.

It doesn't matter whether you are a beginner or an expert blogger... everyone will benefit from these.

1. Google Digital Garage - Fundamental Of Digital Marketing 

This course will help you understand the basics of how you should be approaching the digital space. It consists of 26 modules, each crafted by experts and supplemented by real-world examples.

As a blogger, consider your blog as the business and then keeping that in mind continue this course.

Some major takeaways of the course include -
  • It will help you understand how to create an online presence and website
  • How to plan your online business (blog) strategy
  • Basics about SEO and Search Engines
  • Basics of SEM (Search Engine Marketing)
  • Introduction to Google Analytics and Google Ads
  • Social Media Marketing strategies
  • Mobile marketing
  • Content & Email Marketing
  • How to expand and keep growing

The above points are only a small snippet of the amount of information contained in the certification.

2. Google Ads Certification

Somewhere down your blogging career, there will come a time when you need to use Google Ads (previously known as Google Adwords) to promote your blog or products.

You may be using it now too

There are 5 variants of this certification -
  • Google Ads Display Certification
  • Google Ads Certification
  • Google Ads Measurement Certification
  • Google Ads Video Certification
  • Shopping Ads Certification

The first module of each certification is the same - Fundamentals of Google Ads

These branch out to different variants depending on what you want to learn about.

For example, Google Ads Display Certification - Teaches you inside out of Display Advertising, similarly, you can master Search Ads, Youtube(Video) ads, selling products online and learning to understand the data

You can go ahead and either do all of these for a wholesome awareness regarding all kinds of advertisements or learn about a selected variant according to your choice.

Apart from learning how to setup and measure ads, you also get to learn how to use Google Keyword Planner Tool, which in itself is a blessing in disguise, the ultimate key to organic traffic

3. Google Analytics Certification

Around 50% of the bloggers just set up Google Analytics on their websites to view the number of visitors they got and maybe to see from where they got them.

You will be surprised to know that this is only 2% of the functionality offered by Google Analytics.

Ranging from finding out how a user moves across your site to setting up remarketing campaigns, Google Analytics is one hell of a tool but only when you know how to use it well.

Companies setup their whole sales funnels using Google Analytics.

Depending on how much you want to learn, there are different certifications offered by the Google Analytics Academy -

  • Google Analytics For Beginners
  • Advanced Google Analytics
  • Google Analytics For Power Users
  • Getting Starting With Google Analytics 360

For all bloggers, I recommend the first two certifications i.e.  Google Analytics for Beginners followed by Advanced Google Analytics

Certifications For Bloggers

I will leave all the rest of the details for you to discover as you start a certification.

Feel free to reach out for any help related to these certifications.

Also, let me know your feedback or experience once you finish any one of them

Happy Studying Bloggers !!!

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  1. Thank you for the information
    Today DIGITAL MARKETING is very important for every business & single person to promote and grow
    King of Digital Marketing™ is India's leading Digital Marketing Agency in Delhi. Digital Marketing Agency in Delhi Digital Marketing Services in Delhi.